TLDR

  • Strive (ASST) deployed $50 million—representing over one-third of corporate treasury—into Strategy’s (MSTR) STRC perpetual preferred stock offering 11.5% yield
  • Company acquired 179 additional Bitcoin, pushing total holdings to 13,311 BTC (approximately $930 million)
  • SATA preferred stock dividend increased by 25 basis points, now at 12.75%
  • ASST shares gained 2.2% Wednesday while Bitcoin surged past $70,000
  • Stock experienced over 90% decline from summer 2025 highs and underwent 1:20 reverse split

Strive (ASST) executed multiple strategic balance sheet maneuvers Wednesday, deploying $50 million into Strategy’s (MSTR) STRC Variable Rate Series A Perpetual Preferred Stock.


ASST Stock Card
Strive, Inc., ASST

This $50 million deployment accounts for over one-third of Strive’s available corporate treasury.

STRC delivers an 11.5% yield. Strategy announced the instrument achieved $409 million in daily trading volume Tuesday—a record high—while 30-day volatility dropped to 3%, marking its lowest level ever recorded.

Strive CEO Matt Cole explained the company maintains USD reserves to support dividend payments and operating expenses. Cole stated that placing those funds into instruments like STRC, which provide superior yield alongside stable pricing dynamics, makes more strategic sense than holding cash in traditional money market funds.

Strategy CEO Phong Le revealed that additional institutions have incorporated STRC into their treasury portfolios, naming Prevalon Energy, Anchorage Digital, and OranjeBTC among them.

Bitcoin Holdings Expand as Dividend Increases

Parallel to the STRC acquisition, Strive purchased 179 additional Bitcoin, elevating total holdings to 13,311 BTC. Current market valuations place this position around $930 million.

Strive elevated the dividend on its proprietary perpetual preferred security, SATA, by 25 basis points to reach 12.75%. SATA appreciated 1.4% during the session, though trading continues below par at $96.22.

These strategic actions coincided with Bitcoin’s Wednesday rally past $70,000, providing momentum to ASST shares, which advanced 2.2% in early trading.

Strive’s financial position shows cash holdings exceeding debt obligations, reflected in a current ratio of 11.97. Shares traded at $8.98 with a market capitalization of $566 million.

Challenging Journey Since Market Entry

Strive entered public markets in 2025 among numerous firms attempting to implement the Bitcoin treasury approach pioneered by Michael Saylor’s Strategy. The execution has encountered significant obstacles.

ASST shares declined over 90% from their summer 2025 peak.

Management implemented a 1:20 reverse stock split to maintain share price above $1.

Recent months saw Strive complete a $225 million preferred stock offering, utilizing portions of proceeds to retire $110 million in debt stemming from the Semler Scientific acquisition. The final $10 million debt balance faces settlement by April 2026.

The Semler acquisition elevated Strive to 11th largest public corporate Bitcoin holder worldwide at transaction close, with approximately 12,797 BTC.

B.Riley launched coverage on Strive with a Buy rating and established a $12.00 price target.

Strive’s subsidiary, Strive Asset Management LLC, oversees assets exceeding $2.5 billion.

The Strive board approved a cash dividend of $1.0208 per share on Variable Rate Series A Perpetual Preferred Stock.

ASST traded at $8.98 at publication time, showing a 2.2% daily gain.