AI video tools can now turn a written prompt into a short film clip, animate a photo or create a talking presenter. Prices and free allowances differ a lot from one tool to the next. This article looks at the numbers behind ten popular generators.

The figures come from a Computing.net comparison updated on 3 November 2026. Prices are approximate US list prices. Annual billing discounts, credit allowances and regional pricing can change what a person actually pays.

Some tools do not publish a fixed price in the source material. They appear in some tables but not in the price charts.

Where the source gives a range or says a price is approximate, this article keeps that wording. Totals, averages and percentages are simple calculations made from those figures. They show patterns and do not replace the current price on each provider’s website.

The Ten Tools at a Glance

The ranking covers ten platforms. Google Flow is first, followed by Runway, Kling AI, Luma AI and Pika. Hailuo AI, HeyGen, Synthesia, Adobe Firefly and Higgsfield AI complete the list.

The ranking is an editorial assessment. It looks at output quality, controls, practical use, cost and access. It is based on documented features and published comparisons, not on original hands-on tests of all ten platforms.

Rank

Tool

Developer

Best for

1

Google Flow

Google

Realistic video with audio

2

Runway

Runway

Professional video production

3

Kling AI

Kuaishou

Realistic motion and value

4

Luma AI

Luma AI

Cinematic video and editing

5

Pika

Pika

Social media and creative effects

6

Hailuo AI

MiniMax

Affordable short videos

7

HeyGen

HeyGen

AI avatars and marketing videos

8

Synthesia

Synthesia

Training and corporate videos

9

Adobe Firefly

Adobe

Commercial creative workflows

10

Higgsfield AI

Higgsfield

Cinematic advertising and effects

Six of the ten tools focus on realistic or cinematic video. Pika aims at short social clips, and Adobe Firefly aims at commercial creative work.

HeyGen and Synthesia are different. They make videos with AI presenters rather than fictional scenes.

The developers come from several parts of the industry. Google and Adobe are large technology companies, and Kuaishou, a Chinese technology company, builds Kling AI. MiniMax builds Hailuo AI, while Runway, Luma AI, Pika, HeyGen, Synthesia and Higgsfield are specialist providers.

The list also splits by use case. Someone making a social clip, a training video and an advert would likely pick different tools from it. Price is one factor, but it is not the only one.

Bar chart showing ten AI video tools grouped by main focus: six realistic or cinematic, two avatar, one social media and one commercial creative.
Figure 1: The ten tools grouped by main focus. Realistic and cinematic tools make up the largest group.

Entry-Level Prices: From $4.99 to About $30 a Month

Eight of the ten tools have a published starting price. Google Flow is the lowest at $4.99 per month through Google AI Plus. Luma AI is the highest at about $30 per month.

That gap is about six times. The average starting price across the eight tools is $17.75, and the middle value is $15.50.

Tool

Entry paid price

Billing note

Google Flow

$4.99 per month

Google AI Plus

Pika

About $8 per month

Billed annually

Kling AI

About $10 per month

Approximate, generally available

Runway

About $12 per month

Standard plan, billed annually

Higgsfield AI

About $19 per month

Pricing changed during 2026

HeyGen

$29 per month

Creator plan

Synthesia

About $29 per month

Starter plan, annual options

Luma AI

About $30 per month

Main creative plans

Hailuo AI

Varies

Depends on model and promotion

Adobe Firefly

Credit-based

Depends on plan and model

Hailuo AI and Adobe Firefly do not list a single starting price. Hailuo pricing changes with the model and any promotion. Adobe Firefly uses credit-based plans.

Some prices assume annual billing. Runway’s $12 and Pika’s $8 apply when billed yearly, so paying month to month may cost more.

Google’s entry plan is sold as Google AI Plus, so the price is tied to a Google subscription rather than a standalone video plan. Kling AI’s figure of about $10 is described as a price that has generally been available, which means it can change.

All prices in the source are list prices in US dollars. Regional pricing varies, so users outside the US may see different amounts. Promotional offers can also change the first month’s cost.

Horizontal bar chart of entry-level monthly prices for eight AI video tools, from $4.99 for Google Flow to $30 for Luma AI.
Figure 2: Entry-level monthly price for the eight tools with a published starting price. Amber bars are avatar tools.

Price Bands: Where Most Tools Sit

Grouping the eight priced tools shows a clear pattern. Two tools start under $10 per month. Three start between $10 and $19.99, and three start at $20 or more.

Price band

Tools in band

Which tools

Under $10

2

Google Flow, Pika

$10 to $19.99

3

Kling AI, Runway, Higgsfield AI

$20 or more

3

HeyGen, Synthesia, Luma AI

The cheapest band holds Google Flow and Pika. The middle band holds Kling AI, Runway and Higgsfield AI. The top band holds Luma AI, HeyGen and Synthesia.

HeyGen and Synthesia are both near $29, while Luma AI is near $30. The two avatar tools therefore sit with one scene tool at the top of the range.

A low starting price does not show the full cost. Many plans use credits, and each video can use a different number of credits. Later sections cover this in more detail.

Grouping by price helps buyers narrow a shortlist. A person with a budget under $10 has two options in this list. A person willing to pay $20 or more has three, but two of them make avatar videos rather than scenes.

Bar chart showing two tools under $10 a month, three between $10 and $19.99, and three at $20 or more.
Figure 3: Number of tools in each starting price band. Eight tools have a published starting price.

What a Year Costs at Entry Level

Monthly prices look small, but yearly totals show the gap more clearly. Multiplying each starting price by 12 gives a rough annual cost.

Tool

Monthly price

Twelve months

Google Flow

$4.99

$59.88

Pika

$8

$96

Kling AI

$10

$120

Runway

$12

$144

Higgsfield AI

$19

$228

HeyGen

$29

$348

Synthesia

$29

$348

Luma AI

$30

$360

Google AI Plus comes to $59.88 a year. Luma AI comes to $360. The difference is $300.12.

HeyGen and Synthesia each come to $348 a year at their $29 starting plans. Runway comes to $144 and Kling AI to $120.

These are simple calculations, not quotes. Annual billing discounts and plan changes can lower or raise the real figure.

Higgsfield AI comes to $228 a year. The source notes that its pricing and credit allowances changed during 2026, so buyers should check current plans first.

A yearly view also helps users who only need a tool for a short project. A one-month plan at $12 or $30 costs much less than a full year. The yearly totals matter most for teams that expect to make videos all year.

Annual billing changes the picture for some tools. Runway and Pika quote their prices on annual billing, so their yearly totals are closest to what a yearly subscriber would see. For the others, the monthly price may differ from the one used here.

Horizontal bar chart of yearly cost at entry-level prices, from $59.88 for Google Flow to $360 for Luma AI.
Figure 4: Yearly cost at entry-level prices, calculated as the monthly price multiplied by 12.

Free Access: Who Offers What

Free access takes several forms. Some tools give a daily allowance, one gives a one-time pot of credits, and many offer limited or trial access.

Tool

Free access

Type

Google Flow

50 daily credits

Repeating

Runway

125 credits, allocated once, no renewal

One-time

Kling AI

Limited access, allowances change

Limited

Luma AI

Limited or trial, varies by account

Limited

Pika

Limited, credit-based

Limited

Hailuo AI

Limited free generations

Limited

HeyGen

3 videos a month, up to 1 minute each, watermark

Repeating

Synthesia

Free Basic plan with monthly allowance

Repeating

Adobe Firefly

Limited trial access

Limited

Higgsfield AI

Limited promotional access

Limited

Three tools offer a free allowance that repeats: Google Flow, HeyGen and Synthesia. Runway offers a one-time allowance. The other six offer limited, trial or promotional access that can change.

Free plans come with limits. Many platforms restrict resolution, video length, commercial use and monthly allowances. HeyGen’s free videos also carry a watermark.

Runway’s free credits do not expire, but they do not renew either. Once they are spent, the free plan is empty. The source describes this as a way to explore the platform, not a lasting plan for frequent video making.

Synthesia’s free plan changed in October 2026. The source says it now includes a monthly allowance for exploring video creation and other AI features, but it does not give a number.

Bar chart showing three tools with repeating free allowances, one with one-time credits and six with limited, trial or varying access.
Figure 5: Types of free access across the ten tools.

Google Flow Credits: Free, Plus and Pro

Google Flow publishes the most detailed free figures in the group. The free plan gives 50 credits per day. Over 30 days, that adds up to 1,500 credits.

Google AI Plus costs $4.99 per month and adds 200 monthly credits on top of the daily allowance. If a user spends every daily credit, that gives about 1,700 credits over 30 days.

Plan

Price

Credits

Google Flow free

$0

50 per day, about 1,500 over 30 days

Google AI Plus

$4.99 per month

200 monthly plus the daily allowance, about 1,700 over 30 days

Google AI Pro

$19.99 per month

More monthly credits, exact number not stated in the source

Runway free

$0

125 credits, allocated once

Runway’s free plan gives 125 credits once. That is about 8 percent of what Google’s free plan offers over 30 days. Credits are not the same across tools, so this is a rough comparison only.

The number of credits needed for one video depends on the model, resolution and length. Users should check the credit cost of a generation before paying.

Google AI Pro costs $19.99 per month. It gives extra monthly credits and other AI subscription benefits, but the source does not give the credit count. That makes a direct comparison with the cheaper plans hard.

Daily credits behave differently from monthly credits. The source does not say whether unused daily credits carry over, so the 1,500 figure is the most a user could spend in 30 days.

Bar chart comparing Runway free credits at 125 with Google Flow free credits at 1,500 and Google AI Plus at 1,700 over 30 days.
Figure 6: Credits available over 30 days. Google figures assume all daily credits are used.

Cost per Usable Clip

Advertised prices count the subscription, not the result. AI video tools do not always follow instructions, so some clips cannot be used. The cost that matters is the cost of each finished clip.

Take a $20 monthly plan. If it produces ten usable clips, each one costs $2. If it produces five, each costs $4, and if only three meet the standard, each costs about $6.67.

Usable clips a month

Cost per clip

Compared with 10 clips

10

$2.00

Baseline

5

$4.00

2 times higher

3

$6.67

About 3.3 times higher

The same plan costs more than three times as much per clip when the number of usable clips falls from ten to three. Complex scenes, human movement and consistent characters are common reasons for repeat attempts.

The source names failed generations as the biggest hidden cost. Audio can also use more credits, and a long high-resolution video costs more than a five-second clip.

The $20 example is close to the price of Google AI Pro at $19.99. It is not a claim about any one tool’s success rate. It shows how the cost changes as the share of usable clips changes.

Credit-based pricing makes this easy to miss. A cheap plan with expensive models can run out in days. A plan that uses few credits per clip can stretch much further.

Bar chart showing cost per usable clip on a $20 plan: $2.00 for 10 clips, $4.00 for 5 clips and $6.67 for 3 clips.
Figure 7: Cost per usable clip on a $20 monthly plan, based on how many clips meet the required quality.

Scene Generators and Avatar Tools

Six of the priced tools generate scenes: Google Flow, Runway, Kling AI, Luma AI, Pika and Higgsfield AI. Their average starting price is $14.00 per month.

The two avatar tools, HeyGen and Synthesia, both start at about $29. That is roughly twice the scene average.

Tool type

Priced tools

Average starting price

Scene generators

6

$14.00

Avatar tools

2

$29.00

Avatar tools do a different job. A user picks a virtual presenter, adds a script and gets a finished video. Traditional filming needs cameras, lighting, microphones and editing, and avatars can remove some of those steps.

HeyGen’s free plan allows three videos a month, each up to one minute. That is at most three minutes of video. Its $29 Creator plan adds higher allowances and removes the watermark.

Synthesia offers a free Basic plan, which changed in October 2026 to include a monthly allowance. Its Starter plan is advertised at about $29, with annual billing options.

The gap does not mean one type is better value. A scene generator and an avatar tool solve different problems. The comparison only shows what each group charges to get started.

Both avatar tools support more than one language, according to the source. HeyGen offers translation and multilingual content, and Synthesia supports numerous languages with tools for structured training content.

Bar chart showing the average starting price of scene generators at $14.00 and avatar tools at $29.00.
Figure 8: Average starting price by tool type. Hailuo AI and Adobe Firefly are left out because they have no fixed price.

Sora: A Tool That Left the Market

OpenAI’s Sora is missing from the ranking because it is no longer available. OpenAI discontinued the Sora web and app experiences on 26 April 2026.

The Sora API followed on 24 September 2026. That was 151 days after the app closed.

Date

Event

Days after app closure

26 April 2026

Sora web and app discontinued

0

24 September 2026

Sora API discontinued

151

3 November 2026

Date of this update

191

As of 3 November 2026, the app has been closed for 191 days and the API for 40 days.

The closure shows how fast this market moves. Products can be replaced, restructured or discontinued within months. Prices also change: Higgsfield AI changed its plans during 2026, and Synthesia changed its free plan in October.

For businesses, this is a reason to avoid depending on a single provider.

Sora was one of the most recognized AI video products after its first announcement. Its absence from the ranking is a reminder that a ranking only reflects what is on sale at a given time. Readers should check that any tool they pick is still supported.

Other details in the source point the same way. Adobe Firefly offers third-party models alongside its own, and these can carry different terms. Businesses should read the licence for each model before commercial use.

Timeline showing Sora app closure on 26 April 2026, API closure on 24 September 2026 and the update date of 3 November 2026.
Figure 9: Timeline of the Sora closures, with day counts between each date.

What the Numbers Show

Rank and price do not move together. The top-ranked tool has the lowest starting price at $4.99. The fourth-ranked tool has the highest at about $30.

Runway ranks second at $12, Kling AI third at $10 and Pika fifth at $8. HeyGen and Synthesia rank seventh and eighth at $29 each, and Higgsfield AI ranks tenth at about $19.

Measure

Figure

Lowest entry price

$4.99 (Google Flow)

Highest entry price

About $30 (Luma AI)

Average entry price, eight tools

$17.75

Middle entry price, eight tools

$15.50

Tools with a repeating free allowance

3 of 10

Runway one-time free credits

125

Google Flow free credits

50 per day

Cost per usable clip, $20 plan example

$2.00 to $6.67

Three points come out of the data. The starting price is only the first number to check. Free access ranges from a daily allowance to a one-time pot, and the cost of a usable clip can be several times the headline price.

All figures come from list prices and published allowances in the source material. Credits, model costs and plans change often, so readers should confirm current terms before buying.

No tool wins on every number. Google Flow is lowest on starting price and has the most detailed free allowance. Runway costs less per year than HeyGen, Synthesia and Luma AI, but its free credits are one-time.

The most useful number for a buyer is the cost of a finished clip. A free plan is a good way to test that number before paying. A tool that gives a few usable clips for free may save money later.

Scatter chart of rank against entry price for eight AI video tools, showing no clear link between rank and price.
Figure 10: Rank in the list compared with entry price. Hailuo AI (6) and Adobe Firefly (9) have no fixed price.

Sources