TLDR

  • Tesla delivered 2,422 vehicles in UK during February, representing a 37% decline, while overall UK automotive market climbed 7.2%
  • European performance varies: gains recorded in France, Norway, and Spain, while Netherlands and Denmark show declines
  • January EU registrations decreased 17% compared to prior year
  • Analyst consensus rates TSLA as Hold, with mean price target at $399.25
  • BofA analyst designates Tesla as “current leader in consumer autonomy” amid robotaxi development challenges

Tesla experienced a significant sales contraction in the UK market during February, contributing to an inconsistent European performance pattern. The Society of Motor Manufacturers and Traders released data indicating Tesla delivered 2,422 vehicles throughout the UK last month, representing a 37% decrease from the 3,852 units recorded in the same period last year.

The decline occurred during a strong month for the UK automotive sector overall, with total new vehicle registrations climbing 7.2% to reach 90,100 units — marking the strongest February performance in two decades.

Tesla challenged the interpretation of these figures. Company representatives emphasized that monthly registration data fails to provide an accurate representation of actual sales or customer orders, arguing that quarterly metrics offer more reliable insights given the company’s vehicle delivery schedule from its production facilities to UK customers.


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“Across January and February the orders and reservations from customers far exceed their respective months in 2025 and 2024, however these orders remain unfulfilled as we have not yet registered and delivered these cars to customers,” the spokesperson said.

New Automotive, a transport research organization, released alternative figures on Wednesday indicating Tesla UK sales reached approximately 2,208 vehicles in February. The variance between the two reports stems from different data collection methodologies and source materials.

European Performance Shows Regional Variations

Tesla’s broader European results present a complex picture across different markets. February figures revealed Tesla registrations climbed 55% in France, 32% in Norway, and 74% in Spain. Conversely, registrations fell 45% in the Netherlands and 18% in Denmark.

January data showed Tesla’s EU registrations declining 17% year-over-year.

Meanwhile, BYD recorded an 83% surge in UK sales during February according to SMMT figures, though overall volume remained below Tesla’s total. New Automotive’s data indicated BYD gained 40%, maintaining a position behind Tesla in absolute unit sales.

BYD confronts significant headwinds of its own. Global vehicle deliveries plummeted 41% in February, extending a declining trend to six consecutive months. The company’s new energy vehicle sales decreased 9.5% month-over-month.

TSLA shares experienced modest declines in early Thursday trading session following the release of these figures.

Cybertruck and Robotaxi Developments Draw Attention

Tesla’s Cybertruck deliveries declined 28% in 2025. The company’s recently introduced “most affordable” Cybertruck configuration carries pricing substantially higher than CEO Elon Musk’s original 2019 projections.

Analyst Perspectives on TSLA

BofA analyst Alexander Perry designated Tesla as “the current leader in consumer autonomy,” highlighting the company’s robotaxi development program as a potential growth driver — despite recent reports indicating obstacles in this initiative.

On Wall Street, the consensus rating on TSLA is a Hold, based on 13 Buys, 11 Holds, and 7 Sells from 31 analysts over the past three months.

The average TSLA price target sits at $399.25, implying around 2% downside from current trading levels.