TLDR
- Tesla’s February registrations climbed 55% in France and 32% in Norway, while Denmark saw an 18% decline.
- Norwegian Tesla deliveries reached 1,210 units in February, marking a 75.6% year-over-year increase and returning the brand to first place.
- With 1,073 units delivered, the Model Y claimed the top position among all vehicles sold in Norway during February.
- January 2026 EU market share for Tesla stands at 0.8%, representing a decrease from the 2.9% peak achieved in 2023.
- European customers can now order the seven-seat Model Y configuration, with first deliveries scheduled for May.
February delivered encouraging registration results for Tesla across two major European markets, with both France and Norway recording substantial year-over-year increases.
French Tesla registrations climbed 55% compared to February of the previous year. This growth occurred while the broader automotive market saw most manufacturers experience declining numbers.
Norway presented similarly positive results. February saw Tesla deliver 1,210 vehicles in the country, representing a 75.6% jump from the 689 units recorded during February 2025.
This performance marks a substantial improvement from January’s 83 registrations — the lowest Norwegian figure for Tesla in three years.
January’s weak performance followed Norway’s decision to phase out EV incentives after achieving 95% electric vehicle market penetration by the close of 2025.
February demonstrated renewed momentum. Norway’s total vehicle registrations reached 7,272 units, with battery electric vehicles comprising 98.0% of all new sales.
Tesla captured 16.6% of the Norwegian market during February, surpassing Toyota’s 12.9% and Volkswagen’s 8.6%.
Model Y Leads the Pack
The Model Y emerged as the clear winner, representing 1,073 of Tesla’s 1,210 Norwegian registrations — approximately 88.7% of the brand’s monthly total.
Norway’s second and third best-sellers, the Toyota BZ4X and Toyota Urban Cruiser, each achieved fewer than half the Model Y’s volume.
Friday marked the European launch of the Model Y seven-seat configuration. Customers can choose the Premium All-Wheel Drive trim, with initial deliveries planned for May.
Norwegian buyers will pay an additional NOK 22,000, approximately $2,300, for the seven-seat configuration.
Current promotional campaigns running until March 31 include a NOK 50,000 ($5,200) Tesla Bonus applicable to most Model Y and Model 3 Premium and Performance variants.
Late last year brought the European introduction of the Model 3 Standard, reducing the sedan’s starting price to NOK 299,990, roughly $31,500.
The Bigger Picture in Europe
February’s positive results come against a backdrop of Tesla’s diminished European market position compared to recent years.
January 2026 saw the company hold 0.8% of the combined EU, UK and EFTA market, down from 1% during January 2025.
Tesla achieved its 2.9% market share peak in 2023 across these regions — the same year the Model Y became the world’s top-selling vehicle.
European sales dropped 27% throughout 2025, facing challenges from expanding Chinese EV manufacturers and an aging product portfolio.
Denmark diverged from the February pattern, recording an 18% decline in Tesla registrations — illustrating the uneven nature of the recovery.
Italian and Spanish February figures were expected to be published later that day.
Remember: Preserve all tokens like [[EMBED_0]], [[IMG_0]], [[LINK_START_0]], [[LINK_END_0]], [[SCRIPT_0]], [[FIGURE_0]] etc. exactly as they appear. These are placeholders for embeds, images, and links that must not be changed.
